Gareth Pugh

Sunderland-born fashion designer Gareth Pugh has been labeled by some as "the new Alexander McQueen", in part because of his extreme vision and dark theatrical aesthetic. His collections are made up of gothic themes thought up from his squat in Peckham - his imagination and enthusiasm is what draws people to his shows. Gareth Pugh was featured at Fashion East showcasing his designs alongside heavyweights John Galliano and Karl Lagerfeld. 

Pugh completed an Art Foundation course at City of Sunderland College in June 2000, following which he attended Central Saint Martins. He graduated in 2003 and in 2005 marked his London Fashion Week debut as part of Fashion East - with which he showed again in September that year.

2006

In 2006, he had his first solo show at London Fashion Week, in conjunction with On|Off and NEWGEN sponsorship. Also in that same year Pugh staged a series of live performances on SHOWstudio entitled Fash Off. Later that year, cult East London club Boombox hosted a London Fashion Week party for the designer and presented his second Topshop NEWGEN-sponsored show in September 2006. His fall 2006 collection is shown below: 

Fall 2006

2007

In 2007, Pugh worked his magic with Moet, designing a key pass for its room at LFW - the first of many Moet collaborations.The designer presented his work as part of the Victoria & Albert Museum's Fashion In Motion showcase in 2007. In August of the same year, his collections went on sale for the first time. Iconic London boutique Browns Focus hosted a Halloween party with Pugh in October 2007.

Fall 2007

2008

2008 saw Pugh turn model, joining Agyness Deyn in a shoot with Mario Testino for American Vogue. That same year, his work appeared in Superheroes: Fashion and Fantasy at The Costume Institute at The Metropolitan Museum of Art in New York. In July 2008, the designer scooped the ANDAM fashion award, winning himself 150,000 euros and a show in Paris in the process which he presented in September of that year. 

Fall 2008

2009/2010/2011

Gareth Pugh opened his first menswear show in Paris in January 2009 and his first standalone store opened in Hong Kong in August 2010. "I would never in a million years think that I had been to Hong Kong last summer to open my shop. It was all very odd. It's small and perfectly formed, slap-bang between Comme des Garcons and Gucci," said the designer following its opening.

In January 2011, Pugh was the guest designer at Italian trade show Pitti, where he presented a special collection via video installation in collaboration with producer Ruth Hogben. "To be invited as a special guest to their event is really quite an honour," said Pugh.

Fall 2011